With the creation of social networking and sharing websites (YouTube and Facebook for example) came a new platform for bullying. It has been widely documented that cyber-bullying is now quite prevalent in our society with mobile phones being used as the filming tools for such attacks (be they verbal or physical). The videos are then uploaded on these sites for literally the whole world to see. This is quite clearly very wrong, but with everything else adapting and changing to keep up with new developments then it should have been anticipated that bullying would too. I came across this news article about an attempt to combat cyber-bullying by YouTube:
http://news.bbc.co.uk/1/hi/education/7098978.stm
I had a look at the actual campaign on YouTube and I have to say that I found it really uninspiring, quite dull and not very useful. There is a myriad of "celebrities" talking about the Beatbullying campaign and about their views on bullying in general. Most of the clips shows very stilted people talking in monotone voices and not really making any effort to highlight the problem. It seems that they are simply reading off cuecards and the overall impression is of busy people who have taken a few minutes out of their schedules to "support" this campaign and to be honest, I don't personally believe that they believe or feel greatly about the cause. Putting "famous" (I invert it as I didn't recognise half of these people, though children probably will!) people on the front of these campaigns doesn't necessarily give them any weight, and it is definitely not a solution.
The video
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